SentrumAd Performance Intelligence

Know exactly why your Meta campaigns changed — and what to do next.

Stop spending hours in Ads Manager diagnosing performance shifts. Sentrum detects problems, explains why they happened, and tells you exactly how to fix them.

DetectDiagnoseRecommendAct

The problem

Client asks "why did performance drop?" — you spend an hour digging through Ads Manager with no clear answer.
You can see THAT metrics changed, but you can't explain WHY.
Creative fatigue sneaks up — by the time you notice, budget is already wasted.
Reporting takes longer than optimizing. Hours in spreadsheets for every client deck.
No idea which of your optimizations actually moved the needle.
You're reactive instead of proactive — always putting out fires instead of scaling what works.

The solution

AI watches every campaign and flags performance shifts in real time.
Automatic "Needs Attention" and "Scaling Opportunity" alerts with specific next steps.
Client-ready reports generated in seconds, delivered on your schedule.
Creative fatigue and audience saturation detection before they cost you.
Natural language Q&A — ask anything about your campaigns and get grounded answers.
Tells you WHY and WHAT TO DO NEXT — not just what happened.

From data to decisions in seconds, not hours

Everything Ads Manager shows you — plus everything it doesn't. AI diagnostics, client-ready reports, and actionable recommendations.

Daily Pulse Dashboard

  • Real-time campaign health monitoring with automatic status flags.
  • Funnel balance scoring (TOF/MOF/BOF) with spend allocation and results per stage.
  • Efficiency trend tracking with anomaly detection — CPM, CPC, and CPR over time.
  • Automatic "Needs Attention" and "Scaling Opportunity" flags with actionable next steps.
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Greenfield Coffee Co.
Daily Pulse
Funnel Health
TOF 65%
$5,478 · 198 results
MOF 20%
$1,685 · 52 results
BOF 15%
$1,264 · 34 results
Spend Efficiency TrendsCPM trending up >15%
CPM
CPC
CPR
Campaign Health
12
48 ad sets, 156 ads
3
ad sets <50 conv/7d
18d
avg since refresh
87%
budget utilization
Needs AttentionACTIVE
Subscription Box - Retargeting
Spend
$980
Results
28
Cost/Result
$35.00
VS KPI AVG
+42%
CPR 42% above account avg — $18.50 vs $13.02 avg for Purchases. → Identify least efficient ad sets and pause or restructure.
Performing Well
TOF - Broad Prospecting
Scaling opportunity — stable performance. Consistent $12.40 CPR over 14 days. → Test 15-20% budget increase over 3 days.

Campaign Deep Dive

  • Period-over-period performance comparison with KPI scorecards.
  • Optimization log overlay — see what changed and when performance shifted.
  • Demographic breakdown with efficiency scoring by age and gender.
  • Ad set delivery comparison against campaign averages.
  • AI connects creative changes to performance shifts.
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Greenfield - TOF - Broad ProspectingACTIVE
Jan 15 - Feb 12, 2026Had DeliveryLast 14 days
3 of 4 ad sets are in learning phase — consider consolidating
Frequency is 3.2x — audience may be approaching saturation
Total Spend
$24.3K
-5.3% vs prev
Purchases
812
+12% vs prev
CPA
$29.93
-8% vs prev
CPM
$18.42
+1.7% vs prev
Impressions
1.3M
-10.4% vs prev
Frequency
3.21
-3.8% vs prev
Performance Over Time
SpendReachCPRCPMCTRImpressions
Spend
Purchases
CPA
Optimization Log
2026-02-08
New creative launched — "Cold Brew Morning Routine" by Sarah M.
2026-02-05
Budget increased: $400 → $500/day
2026-02-01
Ad set paused — "Interest: Latte Art" low conversion rate
Age Breakdown
AgeSpendReachCPR
18-24
$2,180
142K$34.50
25-34
$8,940
386K$24.12
35-44
$6,720
298K$28.40
45-54
$3,890
178K$31.20
55-64
$1,820
84K$38.70
65+
$750
32K$42.90
Female75%
Spend: $18.2K · CPR: $26.40
Male25%
Spend: $6.1K · CPR: $34.80

Account Summary

  • All campaigns with spend, results, CPA, and ROAS in one sortable table.
  • Multiple result types — Purchases, Impressions, ThruPlays, Link Clicks.
  • Period-over-period comparison with color-coded changes.
  • Click any campaign to drill down into ad sets and individual ads.
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Account Summary
7d14d30dCustom
CampaignStatusSpendResultsTypeCPAROASSpend ΔCPA Δ
Greenfield - TOF - Broad ProspectingActive$3,241112Purchases$28.943.4x+8.2%-5.1%
Summer Cold Brew LaunchActive$2,18084Purchases$25.953.8x+22.4%-12.3%
Brand Awareness - Coffee CultureActive$1,5604.2MImpressions$0.37 CPM-3.1%+4.2%
Subscription Box - RetargetingLearning$98028Purchases$35.002.6x+1.5%+8.7%
Farm Tour Video ViewsPaused$46652KThruPlays$0.009-45.0%+32.1%
Total$8,427284Mixed$29.673.2x+12.0%-8.0%

Cadence Reports

  • Automated performance reports on your schedule — weekly, biweekly, or monthly.
  • Campaign metrics with period-over-period comparison.
  • Creative breakdown, demographics, and placement analysis.
  • Export to branded presentation deck.
  • Bulk AI insight generation for all active campaigns.
  • Email delivery to your team or clients.
Try it free
Saved Reports
ReportRangeCampaignsStatusLast Generated
Weekly PerformanceFeb 3-9, 2026All (5)GeneratedFeb 10, 9:00am
Monthly SummaryJan 2026All (5)GeneratedFeb 1, 9:00am
TOF Deep DiveFeb 3-9, 2026Broad ProspectingScheduledPending
Greenfield Coffee Co.
Weekly Performance Report — Feb 3-9, 2026
Auto-generated every Monday at 9am · Delivered via email
Spend
$8,427
+12% vs prev
Purchases
284
+14% vs prev
CPA
$29.67
-8% vs prev
ROAS
3.2x
+6% vs prev
CampaignSpendResultsCPAROAS
TOF - Broad Prospecting$3,241112$28.943.4x
Summer Cold Brew Launch$2,18084$25.953.8x
MOF - Retargeting$1,56052$30.003.1x
BOF - Purchase Converters$98028$35.002.6x

Campaign Wrap Reports

  • End-of-flight campaign narrative with executive summary.
  • Creative performance highlights with AI analysis.
  • Key learnings and recommendations for future campaigns.
  • Shareable with clients and stakeholders.
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Greenfield Coffee Co.
Campaign Wrap: Summer Cold Brew Launch
Flight: Jun 1 - Aug 31, 2025 · 92 days
Executive Summary

The Summer Cold Brew Launch drove 2,847 purchases at $22.14 CPA over 92 days, exceeding the $28 CPA target by 21%. Total spend of $63,042 delivered 4.1x ROAS. Peak performance occurred in July when UGC creatives were introduced, reducing CPA by 31% compared to the launch phase.

Purchases
2,847
CPA
$22.14
Total Spend
$63,042
ROAS
4.1x
Creative Highlights
Iced Pour Over UGCBest Performer
4.8x ROAS · 2.41% CTR
Cold Brew Lifestyle
4.2x ROAS · 2.18% CTR
Farm Story Carousel
3.6x ROAS · 1.94% CTR
Key Learnings
-UGC outperformed studio content by 38% on CPA
-25-34 age group drove 52% of purchases at lowest CPA
-Instagram Reels placement delivered 2x efficiency vs Feed

Ask AI

  • Natural language questions about your campaigns.
  • AI references actual performance data, creative analysis, and optimization history.
  • Get specific actionable recommendations.
  • Ask about any metric, time period, or comparison.
Try it free
Ask AI
Greenfield Coffee Co.
Ask anything about your campaigns...
Which ad set has the highest CPA this week and why?

The ‘Interest: Specialty Coffee’ ad set has the highest CPA at $42.18, which is 42% above the campaign average of $29.67. This appears driven by:

  1. (1)Frequency reaching 4.1x suggesting audience saturation
  2. (2)CTR declining 18% over the past 5 days
  3. (3)The ad set is still in learning phase with only 23 conversions
Recommendation: Consider pausing this ad set and reallocating budget to ‘Broad Prospecting’ which is delivering $24.12 CPA with room to scale.
Top performing creative?Why did CPA increase?Compare ad setsPlacement breakdown

Budget Pacing

  • See which campaigns are on track, underpacing, or overspending with color-coded progress bars.
  • Daily budget vs. actual spend with CBO/ABO indicators and delivery status tracking.
  • Catch underpacing early so you don't leave budget on the table.
  • Campaign-level pacing percentages with remaining budget and days-left projections.
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Budget PacingDay 11 of 14 · Feb 2026
CampaignDaily BudgetSpentRemainingDays LeftPacingDeliveryStatus
Broad ProspectingCBO
$500/day$3,241$1,2593
86%
ActiveOn Track
RetargetingABO
$300/day$1,560$5403
87%
ActiveOn Track
Cold Brew LaunchCBO
$400/day$980$2,2203
42%
ActiveUnderpacing
Subscription BoxABO
$200/day$646$1543
108%
LearningOverpacing

Platforms

One dashboard for all your paid media. Connect the platforms you use today — more coming soon.

MetaAvailable
Google AdsIn Development
LinkedInComing Soon

Built by a media buyer who got tired of guessing.

Sentrum was created by a practitioner with 6+ years managing paid social for Fortune 500 brands. Not another reporting tool — a diagnostic engine that tells you why performance changed and what to do next.

6+ years
of Fortune 500 paid social experience
120+
diagnostic signals monitored per account
<5 min
from connect to first AI insights
Read-only Meta OAuth — we never touch your campaigns
No posting, no campaign modifications, ever
Auto-syncs every 3 hours — always current data
Built by a practitioner who has managed $50M+ in Meta ad spend
Safe AI bridge — connect Claude or ChatGPT to your ads data through our API. No ad account access needed, zero ban risk.
API & MCP server — build automations, Slack bots, or AI workflows without ever exposing your Meta credentials

Built by a media buyer, for media buyers

Sentrum was born from 6+ years managing paid social for Fortune 500 brands and $50M+ in Meta ad spend — because existing tools weren't built by people who actually run campaigns.

Real practitioner insight

Every diagnostic, every alert — designed by someone who has managed millions in Meta Ads and knows which metrics actually matter when performance shifts.

AI that speaks your language

No generic dashboards. Sentrum uses multi-pass AI analysis calibrated to how media buyers think — detect, diagnose, recommend, all in Ads Manager terms you already use.

Early access — shape the product

Join now and get a direct line to the founder. Your workflow pain points become features. Help build the tool you wish existed.

“I built Sentrum because I was tired of spending hours in spreadsheets doing work that should take minutes. Every media buyer I know has the same problem.”

Try Sentrum free

Meta added AI to Ads Manager. Here's why that's not enough.

Meta recently embedded Manus AI into Ads Manager. It's a start — but it's built by Meta, for Meta. Sentrum is built for you.

M

Meta's Built-in AI

Meta only — forever locked to one platform
Summarizes what happened, not why
Can't analyze your actual ad creatives
No video ad analysis whatsoever
Built by Meta — biased toward Meta spend
Stateless — no historical context
Basic Ads Manager exports
Single-account view only
No integrations — no Slack, no webhooks
Meta controls your data

Sentrum

Multi-platform — Meta today, more platforms coming soon
Multi-pass diagnostic chains explain WHY + what to do
Gemini vision analysis of every ad creative
Native video ad understanding and fatigue detection
Independent — optimizes for YOUR performance, not Meta's
Learns your account patterns over time
Structured recs with Ads Manager deeplinks
Multi-account portfolio dashboards & white-label
Slack, webhooks, and email alert integrations
You own everything — export anytime

First insights in under 5 minutes

1

Create a free workspace

Sign up in 30 seconds. No credit card required. No commitment.

2

Connect your Meta account

One-click read-only OAuth. Sentrum can see your data but never modifies your campaigns. Ever.

3

Get AI diagnostics instantly

Sentrum syncs your data and delivers diagnostics, creative analysis, and client-ready reports — all within minutes of connecting.

Simple, transparent pricing

Start free. Upgrade when you're ready.

Stop guessing why performance changed.

Connect your Meta account and get AI-powered diagnostics in under 5 minutes. No credit card required. No campaign modifications. Just answers.

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Sentrum — The Diagnostic Engine for Media Buyers